The PR System

Publicity is the best way to advertise a business and obtaining priceless media exposure is the fastest, most cost effective, crucial path to business success. This course is designed to teach the real life fundamentals of PR, and will give each participant a PR Skill Set with a clear, proven and achievable plan of action so that they can begin obtaining media placements immediately. Over the course of this one day eight hour session you will learn:

• How to effectively write news worthy press releases
• Create an award winning media kit
• Cultivate your own media contacts
• The importance of scripts and pitches
• How to “Talk the Talk”
• Follow Up and Activation Skills That Work
• How To Secure On-Going Press

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